While Google’s development of self-driving technology and Apple’s rumored automotive project could spell trouble down the road, automakers don’t have to worry yet about these tech giants taking over their personal transportation turf, although automakers are concerned about them taking over the dash. Both Apple and Google introduced smartphone integration platforms last year – CarPlay and Android Auto, respectively – that project certain features of the tech giants’ mobile operating system, such as mapping and apps, onto a dashboard display.
Both companies have enlisted most major automakers to integrate these platforms into their vehicles, and Ford has signed on to support CarPlay and Android Auto, even though the automaker is also set to roll out its long-awaited Sync 3 system. But like other automakers, Ford is wary of Apple and Google staking a claim to the dashboard – and perhaps more importantly, car-buying decisions coming down to which side of the mobile OS divide a customer is on. “We want to make sure you are not pushed into a decision on a $40,000 car based on your $200 smartphone,” Ford CTO Raj Nair told Recode.
But Ford and other automakers can take some comfort in the fact that the tech giants’ first foray into being an automotive supplier has already hit a road block. Both Apple and Google promised to have their platforms ready by the end of 2014 after introducing them in March of last year, but beyond Ferrari neither had appeared yet in a production car. Both Apple CarPlay and Google Android Auto are available in aftermarket replacement head units from Pioneer, however.
Full article: http://www.forbes.com/sites/dougnewcomb ... on-wheels/