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 Post subject: Forget CarPlay for now, Apple building a car?
PostPosted: Sat Feb 14, 2015 6:41 am 
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Joined: Mon Jan 05, 2015 3:19 pm
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Quote:
The Silicon Valley powerhouse is secretly hiring experts with auto backgrounds in an effort that would meet autonomous-car-crazed Google head on.

The most high profile Apple hire associated with the theory is Johann Jungwirth, formerly the head of Mercedes-Benz's Silicon Valley research and development division, according to a report in the Financial Times. The British newspaper's Friday report, citing unnamed sources, adds that top Apple executives including design guru Jony Ive have been meeting in a secret off-campus lab to discuss an automotive project.


This is the interesting part - speculation that instead of building an actual car, it's to improve the CarPlay technology links, or, just to built a car :)

Quote:
While such a venture could be focused on expanding the performance of the company's existing CarPlay technology – which syncs many features in an iPhone to a vehicle's infotainment system – "I think it's (to build) a car," said the FT's source.


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http://www.usatoday.com/story/tech/2015 ... /23383625/


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 Post subject: Re: Forget CarPlay for now, Apple building a car?
PostPosted: Fri Feb 20, 2015 4:09 pm 
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Joined: Mon Jan 05, 2015 3:08 pm
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Quote:
Apple Inc., which has been working secretly on a car, is pushing its team to begin production of an electric vehicle as early as 2020, people with knowledge of the matter said.


Quote:
Tesla’s success in creating a startup car company has shown that the traditional barriers of entry into the auto industry aren’t as difficult to overcome as originally thought, said one person, who asked not to be identified because the matter is private. At the same time, automakers have struggled to bring technical leaps to car development, something that Silicon Valley is also seeking to accomplish. For example, Google Inc. has invested in developing an autonomous vehicle since 2010.

Apple may decide to scrap its car effort or delay it if executives are unhappy with progress, as they’ve done before with other secret projects, the people said. The car team, which already has about 200 people, began ramping up hiring within the past couple of months as the company sought out experts in technologies for batteries and robotics, said one of the people.


More details here:
http://www.bloomberg.com/news/articles/ ... on-as-2020


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 Post subject: Re: Forget CarPlay for now, Apple building a car?
PostPosted: Mon Mar 02, 2015 4:08 pm 
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Found this interesting article too, speculates that Apple doesn't need to build a car to dominate the ever-increasing computer-based auto industry:

Code:
I think most of the talk misses an important point, though. Apple may well intend to reinvent driving, but it hardly needs to build its own car to do that. Its ambitions are, I think, more likely focused on the software and interfaces found in vehicles—the code that shapes the driving experience, and increasingly makes vehicles actually run—than on developing the expertise needed to manufacture hardware such as chassis and brake lights. To some degree, Apple has already begun this journey with Car Play, software preinstalled in some new cars that transfers functionality from an iPhone to the vehicle’s interior.


Quote:
The vehicle interface might seem like a small part of the auto picture, but appearances can be deceptive. As cars become more automated, the interface will play an important role, helping drivers manage automation and helping cars manage their drivers’ attention


http://www.technologyreview.com/view/53 ... -car-play/


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