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 Post subject: Apple CarPlay adopted by all major automakers!
PostPosted: Fri Mar 20, 2015 1:52 pm 

Joined: Mon Jan 05, 2015 2:54 pm
Posts: 12
Apple will now be in a position to dominate the final frontier of the digital world, that still-up-for-grabs territory between the home and the office known as the car. Second, it shows what can happen when a company develops a longterm strategy and sticks to it.

Ever since the advent of the iPhone, automakers have been trying to woo Apple. In 2007, for example, news of a meeting between Volkswagen AG chief Martin Winterkorn and Steve Jobs led to all sorts of wild speculation in the media about a technological tie-up between the two iconic brands along the lines of Ford Motor F +0.86% Co.’s alliance with Microsoft MSFT +1.12% Corp.

But Apple would have had a harder time getting there if it had partnered with just one automaker early on.

That is what is so impressive about Apple’s strategy. Rather than rushing to the altar with Volkswagen or any other major player, Apple continued to woo them all simultaneously and build “committed” relationships with them all.

That has now made CarPlay an industry standard, and left rivals such as Microsoft and Google struggling to catch up.

Full article here: ... oing-long/

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